39 Dexter Avenue, Suite 201, Montgomery, Alabama 36104
39 Dexter Avenue, Suite 201, Montgomery, Alabama 36104
Date: May 21, 2025
On May 21st the Montgomery Small Business One Stop Shop (SBOSS), the E-Commerce & Retail Insights Mixer served as a dynamic continuation of a previously acclaimed discussion on the intersection of digital and retail business models. Over 60 small business owners, aspiring entrepreneurs, and local partners gathered for an engaging evening of insights, growth strategies, and forward-thinking dialogue on how to thrive in the evolving marketplace.
Moderated by Kenneth Penn, the event featured returning guest Mykela Marshall, founder of Fashionably Greek and co-owner of Your HBCU. Williams gave an in-depth look into her entrepreneurial journey—from launching her brand out of a guest bedroom to expanding into a full-scale retail and warehouse operation. Her story was a powerful narrative of pivoting during military relocations, adapting during the pandemic, and leveraging social media and conventions to drive brand growth and national visibility.
Key topics included the critical role of e-commerce from the very beginning, with Marshall emphasizing that her online store existed well before she ever opened a physical storefront. She highlighted how social media has been instrumental in driving both sales and brand visibility, sharing how customers from as far away as Michigan discovered her Montgomery location through online platforms. The discussion also underscored the importance of customer experience, ranging from timely shipping and clear communication to a service model inspired by Chick-fil-A’s renowned hospitality. Finally, Marshall offered key lessons on scaling, including the value of hiring an accountant early, strategically managing cash flow, and identifying the right time to raise minimum order requirements for custom products.
Jovel addressed the growing urgency for small businesses to adopt AI tools like ChatGPT to support marketing, streamline operations, and enhance overall efficiency. Speakers outlined clear strategies for breaking into government contracting, emphasizing the importance of certifications such as 8(a), WOSB, and VOSB, along with adopting a mindset of being “comfortable with being uncomfortable.” The conversation highlighted the critical role of relationships and preparedness in scaling quickly, with real-world examples of companies expanding from $10 million to $80 million through a single contract opportunity. Additionally, best practices for improving operational efficiency were shared, including identifying peak seasons, using generative AI to optimize workflows, and ensuring backend systems are ready for growth.
