{"id":565,"date":"2025-05-23T10:52:21","date_gmt":"2025-05-23T15:52:21","guid":{"rendered":"https:\/\/sbossmgm.com\/?p=565"},"modified":"2025-10-16T15:53:15","modified_gmt":"2025-10-16T20:53:15","slug":"small-business-mixer-retail-ecommerce-ii","status":"publish","type":"post","link":"https:\/\/sbossmgm.com\/index.php\/2025\/05\/23\/small-business-mixer-retail-ecommerce-ii\/","title":{"rendered":"Small Business Mixer: Retail &amp; Ecommerce II"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"565\" class=\"elementor elementor-565\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c76f556 e-flex e-con-boxed e-con e-parent\" data-id=\"c76f556\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb77441 elementor-widget elementor-widget-spacer\" data-id=\"eb77441\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cea5a2 elementor-widget elementor-widget-image\" data-id=\"0cea5a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/May-1920.jpg\" class=\"attachment-full size-full wp-image-795\" alt=\"\" srcset=\"https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/May-1920.jpg 1920w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/May-1920-300x169.jpg 300w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/May-1920-1024x576.jpg 1024w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/May-1920-768x432.jpg 768w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/May-1920-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c62fa54 elementor-widget elementor-widget-heading\" data-id=\"c62fa54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">May Small Business Mixer: Retail &amp; Ecommerce Edition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94628c elementor-widget elementor-widget-text-editor\" data-id=\"e94628c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Date: May 21, 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f918f2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f918f2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9946dc7 elementor-widget elementor-widget-text-editor\" data-id=\"9946dc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"206\" data-end=\"655\">On May 21st the Montgomery Small Business One Stop Shop (SBOSS), the <strong data-start=\"273\" data-end=\"305\">E-Commerce &amp; Retail Insights<\/strong> Mixer served as a dynamic continuation of a previously acclaimed discussion on the intersection of digital and retail business models. Over 60 small business owners, aspiring entrepreneurs, and local partners gathered for an engaging evening of insights, growth strategies, and forward-thinking dialogue on how to thrive in the evolving marketplace.<\/p><p data-start=\"657\" data-end=\"1177\">Moderated by <strong data-start=\"670\" data-end=\"686\">Kenneth Penn<\/strong>, the event featured returning guest <strong data-start=\"723\" data-end=\"744\">Mykela Marshall<\/strong>, founder of <em data-start=\"757\" data-end=\"776\">Fashionably Greek<\/em> and co-owner of <em data-start=\"793\" data-end=\"804\">Your HBCU<\/em>. Williams gave an in-depth look into her entrepreneurial journey\u2014from launching her brand out of a guest bedroom to expanding into a full-scale retail and warehouse operation. Her story was a powerful narrative of pivoting during military relocations, adapting during the pandemic, and leveraging social media and conventions to drive brand growth and national visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2831c elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"8b2831c\" data-element_type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Speakers&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Featured<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Speakers<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76a9889 e-flex e-con-boxed e-con e-parent\" data-id=\"76a9889\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e3be3 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"10e3be3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"2560\" height=\"2048\" src=\"https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0708C-scaled.jpg\" class=\"attachment-full size-full wp-image-762\" alt=\"\" srcset=\"https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0708C-scaled.jpg 2560w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0708C-300x240.jpg 300w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0708C-1024x819.jpg 1024w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0708C-768x614.jpg 768w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0708C-1536x1229.jpg 1536w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0708C-2048x1638.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Mykela Marshall<\/h3><p class=\"elementor-image-box-description\">Key topics included the critical role of e-commerce from the very beginning, with Marshall emphasizing that her online store existed well before she ever opened a physical storefront. She highlighted how social media has been instrumental in driving both sales and brand visibility, sharing how customers from as far away as Michigan discovered her Montgomery location through online platforms. The discussion also underscored the importance of customer experience, ranging from timely shipping and clear communication to a service model inspired by Chick-fil-A\u2019s renowned hospitality. Finally, Marshall offered key lessons on scaling, including the value of hiring an accountant early, strategically managing cash flow, and identifying the right time to raise minimum order requirements for custom products.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642f25d elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"642f25d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"2560\" height=\"2048\" src=\"https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0740C-scaled.jpg\" class=\"attachment-full size-full wp-image-752\" alt=\"\" srcset=\"https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0740C-scaled.jpg 2560w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0740C-300x240.jpg 300w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0740C-1024x819.jpg 1024w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0740C-768x614.jpg 768w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0740C-1536x1229.jpg 1536w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/747A0740C-2048x1638.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Jovel L. Green<\/h3><p class=\"elementor-image-box-description\">Jovel addressed the growing urgency for small businesses to adopt AI tools like ChatGPT to support marketing, streamline operations, and enhance overall efficiency. Speakers outlined clear strategies for breaking into government contracting, emphasizing the importance of certifications such as 8(a), WOSB, and VOSB, along with adopting a mindset of being <b><i>\u201ccomfortable with being uncomfortable.\u201d<\/i><\/B> The conversation highlighted the critical role of relationships and preparedness in scaling quickly, with real-world examples of companies expanding from $10 million to $80 million through a single contract opportunity. Additionally, best practices for improving operational efficiency were shared, including identifying peak seasons, using generative AI to optimize workflows, and ensuring backend systems are ready for growth.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1b145 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e1b145\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafb56a elementor-widget elementor-widget-spacer\" data-id=\"aafb56a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/0W4A7304C-1024x819.jpg 1024w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/0W4A7304C-1536x1229.jpg 1536w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/0W4A7304C-2048x1638.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf89fc3 e-flex e-con-boxed e-con e-parent\" data-id=\"bf89fc3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5da36cb elementor-widget elementor-widget-spacer\" data-id=\"5da36cb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4529bca elementor-widget elementor-widget-heading\" data-id=\"4529bca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Check Out Our Past Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4e3bb elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"ef4e3bb\" data-element_type=\"widget\" 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alt='Martavious Young' src='https:\/\/secure.gravatar.com\/avatar\/a7589b6121f0343297d8168e0b1a01b5ec3b326bc3c9cc3ca97a774779369877?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/a7589b6121f0343297d8168e0b1a01b5ec3b326bc3c9cc3ca97a774779369877?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h1 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/sbossmgm.com\/index.php\/2026\/03\/24\/small-business-mixer-legacy-edition\/\" >\n\t\t\t\tSmall Business Mixer: Legacy Edition\t\t\t<\/a>\n\t\t<\/h1>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/sbossmgm.com\/index.php\/2026\/03\/24\/small-business-mixer-legacy-edition\/\" aria-label=\"Read more about Small Business Mixer: Legacy Edition\" tabindex=\"-1\" >\n\t\t\tCatch the Highlights\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 24, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1940 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/sbossmgm.com\/index.php\/2026\/03\/23\/ai-actually-lunch-learn\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/sbossmgm.com\/wp-content\/uploads\/2026\/03\/AI-Actually-Banner-1-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-1947\" alt=\"\" srcset=\"https:\/\/sbossmgm.com\/wp-content\/uploads\/2026\/03\/AI-Actually-Banner-1-768x432.png 768w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2026\/03\/AI-Actually-Banner-1-300x169.png 300w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2026\/03\/AI-Actually-Banner-1-1024x576.png 1024w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2026\/03\/AI-Actually-Banner-1-1536x864.png 1536w, https:\/\/sbossmgm.com\/wp-content\/uploads\/2026\/03\/AI-Actually-Banner-1.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Martavious Young' src='https:\/\/secure.gravatar.com\/avatar\/a7589b6121f0343297d8168e0b1a01b5ec3b326bc3c9cc3ca97a774779369877?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/a7589b6121f0343297d8168e0b1a01b5ec3b326bc3c9cc3ca97a774779369877?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h1 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/sbossmgm.com\/index.php\/2026\/03\/23\/ai-actually-lunch-learn\/\" >\n\t\t\t\tAI Actually: Lunch &#038; Learn\t\t\t<\/a>\n\t\t<\/h1>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/sbossmgm.com\/index.php\/2026\/03\/23\/ai-actually-lunch-learn\/\" aria-label=\"Read more about AI Actually: Lunch &#038; Learn\" tabindex=\"-1\" >\n\t\t\tCatch the Highlights\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 23, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>May Small Business Mixer: Retail &amp; Ecommerce Edition Date: May 21, 2025 On May 21st the Montgomery Small Business One Stop Shop (SBOSS), the E-Commerce &amp; Retail Insights Mixer served<\/p>\n","protected":false},"author":2,"featured_media":795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19,14],"tags":[],"class_list":["post-565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-networking","category-mixers"],"jetpack_featured_media_url":"https:\/\/sbossmgm.com\/wp-content\/uploads\/2025\/05\/May-1920.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/posts\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/comments?post=565"}],"version-history":[{"count":10,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/posts\/565\/revisions"}],"predecessor-version":[{"id":809,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/posts\/565\/revisions\/809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/media\/795"}],"wp:attachment":[{"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/media?parent=565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/categories?post=565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/tags?post=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}