{"id":2184,"date":"2026-04-22T10:44:11","date_gmt":"2026-04-22T15:44:11","guid":{"rendered":"https:\/\/sbossmgm.com\/?post_type=tribe_events&#038;p=2184"},"modified":"2026-04-21T22:45:54","modified_gmt":"2026-04-22T03:45:54","slug":"understanding-competitive-analysis-2","status":"publish","type":"tribe_events","link":"https:\/\/sbossmgm.com\/index.php\/event\/understanding-competitive-analysis-2\/","title":{"rendered":"Understanding Competitive Analysis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every business operates inside a competitive landscape. Whether you know who your competitors are or not \u2014 they know the same customers you&#8217;re trying to reach. Understanding how to analyze that landscape is one of the most fundamental and underused skills in small business strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding Competitive Analysis is a beginner-level, one-hour virtual workshop led by Trish Jordan, Project Manager at REACH Women&#8217;s Business Center. The session introduces small business owners to the core concepts of competitive analysis \u2014 what it is, why it matters, and how to actually do it for your specific business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attendees will walk away knowing how to identify who their competitors are, how to evaluate what those competitors are doing well and where the gaps are, and how to use that information to sharpen their own positioning, pricing, and marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No prior business knowledge required. This workshop is designed for entrepreneurs who are new to competitive analysis or who want to build a stronger, more systematic approach to understanding their market.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>REACH WBC and SBOSS present Understanding Competitive Analysis \u2014 a free beginner-level virtual workshop on May 13 led by Trish Jordan. Covers how to identify competitors, evaluate their positioning, and build smarter small business strategy. Part of SBOSS Small Business Month 2026.<\/p>\n","protected":false},"author":2,"featured_media":2185,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[28],"class_list":["post-2184","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-workshops-training","cat_workshops-training"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/tribe_events\/2184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/comments?post=2184"}],"version-history":[{"count":1,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/tribe_events\/2184\/revisions"}],"predecessor-version":[{"id":2186,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/tribe_events\/2184\/revisions\/2186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/media\/2185"}],"wp:attachment":[{"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/media?parent=2184"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/tags?post=2184"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/sbossmgm.com\/index.php\/wp-json\/wp\/v2\/tribe_events_cat?post=2184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}