Start Your Business Series: Marketing & Branding

Stand out and attract your ideal customer. This session covers the basics of branding, market positioning, and crafting your unique value proposition. Learn how to identify your target audience, create compelling messaging, and choose the right marketing channels to launch and grow your presence effectively.

You’ll learn:

• How to define your brand identity and value proposition
• How to identify and understand your target market
• Basic marketing strategies for new businesses
• How to use social media, websites, and content effectively
• Low-cost ways to build visibility and attract customers

Cooperatively Funded by: